Marketing & AnalyticsExpertise
Marketing Effectiveness Analysis: A marketing effectiveness analysis provides and independent, systematic, and comprehensive examination of a companys environment across the major marketing activities of a business. Can resources be realigned to improve effectiveness and efficiency? Can marketing planning be improved through organizational structure or process changes, or redesigned systems.
Competitive Analysis and Market Assessment: Competitive Analysis and Market Assessment are critical to short and long-term strategic planning. We help our customers gain market share and become market leaders by addressing these key issues.
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What are the organizations relative strengths, weaknesses, opportunities and threats?
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What opportunities exist to improve the companys market position?
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How do customers perceive the brand relative to the competition?
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What are customers buying preferences and needs?
Market Planning and Segmentation
Market Planning and Segmentation recognizes there is a need for organizations to explicitly identify and deliver on target-specific requirements.Quantifying a customers segmentation framework gives organizations an understanding of the most lucrative market segments that align to a companys strategic strategy. This includes the markets growth potential, profitability and size, which allows the organization to align its resources to meet the customers needs. Segmentation allows a company to address:
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On what basis (behaviors, demographics, and attitudes) do customer groups align?
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What drives the buying decisions and who has the buying authority and power?
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Which targets should the brand pursue and why?
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Should new offerings be introduced to capture the current or new markets?
Market Research and Analysis
We help our clients solve business challenges that are complex by providing strategic marketing analysis, planning and implementation. Estrategy gives it clients a deep level of customer understanding by performing the following:
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Marketing Effectiveness Analysis
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Competitive and Market Assessment
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Market Planning and Segmentation
Once that knowledge is obtained we can deliver market driven solutions to increase productivity, profitability and market share.We are able to deliver outstanding marketing results because of our use of advanced competitive analytics. Estrategy truly has world-class analytical capabilities. The best independent measure of this is the KDD Cup, and international competition sponsored by the Association for Computing Machinery. This competition has been held for the past 11 years and draws marketing professionals from around the world, including IBM Research, Microsoft Research, Stanford University, NASA, and over 500 other entrants. Estrategy Scientist owns more KDD Cup prizes than any team in the world. This fact allows us to use the most competent team of professionals to truly dissect your business needs and deliver a solution that will get you the results your company desires.
Marketing Competency Overview:
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Consumer identification, behavioral understanding and prediction modeling.
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Competitive advantage by combining advanced analytics, business expertise, and large data sets.
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Executive, technical and analytical experience with large-scale data sets in sales, recruiting, financial services, medical and retail.
Areas of Focus
Decision Optimization What is the best decision?
Predictive Modeling What will happen next?
Forecasting / Extrapolation What if these trends continue?
Statistical Analysis Why is this happening?
Early Warning What actions are needed?
Dynamic Reporting Where exactly are the problems?
Ad hoc Reporting How many, how often, where?
Standard Reporting What happened?